Creating And Executing A TikTok Marketing Strategy
- 20TikTok videos
- 1TV Commercial script, edited into 4 creative assets
- 1Marketing photo package
- How to discover and vet freelancers from various parts of the world
- How to hire freelancers and get them quickly onboarded
- How to conceptualize and execute a highly-efficient TikTok and overall digital marketing strategy
Lightricks wanted to promote their various video and image editing apps by implementing an innovative, up-to-date social media campaign. They turned to Storyhunter Select to find top creatives who could establish and execute a TikTok strategy. The company hired a freelancer who produced 20 TikTok videos using Lightricks apps such as Videoleap, Beatleap, and Motionleap.
The Storyhunter freelancer focused on a sophisticated user-generated content strategy. He sourced and brought on 15 TikTok creators for the brand campaign to garner traction. The videos included tutorials explaining how users can reimagine their social media content using Lightricks’ apps.
Lightricks also hired Storyhunter freelancers that produced a photoshoot and a television commercial. The company wants to continue to experiment and expand its digital strategy.